:root {
  /* слой B — лестница + роли (playbook 3.4–3.5) */
  --page: #f4f6fb;       /* среда */
  --panel: #ffffff;      /* панель / chrome */
  --board: #e4eaf4;      /* доска — ступень между page и card */
  --card: #ffffff;       /* карточка */
  --card-soft: var(--board);
  --brand: #1a53c6;      /* ориентация / идентичность */
  --brand-hover: #1546a8;
  --brand-soft: #1a53c61a;
  --anchor: #0e172c;     /* якорь действия — тёмная нейтраль схемы, не ключ */
  --anchor-hover: #16203a;
  --ink: #0e172c;
  --ink-2: #324456;
  --muted: #5a6880;
  --line: #e1e6f0;
  --success: #1ac47a;    /* резерв семантики ok */
  --radius: 16px;
  --radius-sm: 12px;
  --shadow: 0 12px 28px rgba(17, 24, 39, 0.08);
  --font: "Onest", system-ui, -apple-system, "Segoe UI", sans-serif;
  --max: 1120px;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: 4.75rem;
}

#top {
  scroll-margin-top: 4.75rem;
}

body {
  margin: 0;
  font-family: var(--font);
  color: var(--ink);
  isolation: isolate;
  /* K: видимая холодная атмосфера среды */
  background:
    radial-gradient(1200px 520px at 82% -8%, rgba(26, 83, 198, 0.2), transparent 58%),
    radial-gradient(900px 440px at 8% 12%, rgba(26, 83, 198, 0.14), transparent 55%),
    radial-gradient(700px 380px at 50% 100%, rgba(14, 23, 44, 0.04), transparent 60%),
    var(--page);
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
}

body::before {
  content: "";
  position: fixed;
  inset: 0;
  z-index: -1;
  pointer-events: none;
  opacity: 0.075;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='3' stitchTiles='stitch'/%3E%3CfeColorMatrix type='saturate' values='0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  background-size: 180px 180px;
}

img {
  max-width: 100%;
}

a {
  color: var(--brand);
  text-decoration: none;
}

a:hover {
  text-decoration: underline;
}

.container {
  width: min(var(--max), calc(100% - 2rem));
  margin-inline: auto;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 40;
  display: flex;
  align-items: center;
  gap: 1.25rem;
  padding: 0.85rem max(1rem, calc((100% - var(--max)) / 2));
  background: rgba(255, 255, 255, 0.88);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--line);
}

.logo {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  font-weight: 800;
  font-size: 1.05rem;
  letter-spacing: -0.02em;
  color: var(--ink);
  text-decoration: none;
}

.logo-mark {
  display: block;
  flex-shrink: 0;
  width: 28px;
  height: 28px;
  object-fit: contain;
}

.logo-word {
  line-height: 1;
  color: var(--ink);
}

.site-footer .logo {
  font-size: 1.05rem;
  margin-bottom: 0.65rem;
}

.site-footer .logo-mark {
  width: 24px;
  height: 24px;
}

.logo:hover {
  text-decoration: none;
}

.nav {
  display: flex;
  gap: 1.1rem;
  margin-left: 1rem;
  flex: 1;
}

.nav a {
  color: var(--ink);
  font-weight: 500;
  font-size: 0.95rem;
  text-decoration: none;
}

.nav a:hover {
  color: var(--brand);
}

.nav-toggle {
  display: none;
  width: 42px;
  height: 42px;
  border: 1px solid var(--line);
  border-radius: 12px;
  background: #fff;
  padding: 0;
  flex-direction: column;
  justify-content: center;
  align-items: center;
  gap: 5px;
  cursor: pointer;
}

.nav-toggle span {
  display: block;
  width: 16px;
  height: 2px;
  background: var(--ink);
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.4rem;
  min-height: 48px;
  padding: 0.75rem 1.25rem;
  border-radius: var(--radius-sm);
  border: 1px solid transparent;
  font: inherit;
  font-weight: 600;
  cursor: pointer;
  text-decoration: none;
  transition: background 0.15s ease, border-color 0.15s ease, transform 0.15s ease;
}

.btn:hover {
  text-decoration: none;
  transform: translateY(-1px);
}

.btn-primary {
  background: var(--anchor);
  color: #fff;
  min-height: 58px;
  padding: 0.95rem 1.75rem;
  font-size: 1.08rem;
  box-shadow: 0 12px 28px rgba(14, 23, 44, 0.32);
}

.btn .icon-muted {
  color: var(--ink-2);
}

.btn-primary:hover {
  background: var(--anchor-hover);
  color: #fff;
}

.btn-secondary {
  background: transparent;
  color: var(--ink-2);
  border-color: var(--line);
  font-weight: 500;
  min-height: 48px;
}

.btn-secondary:hover {
  border-color: #c8d2e4;
  color: var(--ink);
}

.btn-ghost {
  background: var(--brand-soft);
  color: var(--brand);
}

.btn-block {
  width: 100%;
}

.hero {
  position: relative;
  padding: 2.25rem 0 2.75rem;
  overflow: visible;
}

/* I2 — декоративная атмосфера: тише I1 и якоря; без права на акцент */
.hero-atmosphere {
  position: absolute;
  inset: 0;
  z-index: 0;
  pointer-events: none;
  overflow: hidden;
}

.hero-atmosphere img {
  position: absolute;
  right: -4%;
  top: 46%;
  transform: translateY(-50%);
  width: min(64%, 680px);
  height: auto;
  object-fit: cover;
  opacity: 0.12;
  filter: saturate(0.35) contrast(0.9) brightness(1.08) hue-rotate(-6deg);
  mask-image: linear-gradient(90deg, transparent 0%, #000 28%, #000 78%, transparent 100%);
  -webkit-mask-image: linear-gradient(90deg, transparent 0%, #000 28%, #000 78%, transparent 100%);
}

.hero-grid {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: minmax(0, 0.92fr) minmax(0, 1.08fr);
  gap: 1.5rem 1.75rem;
  align-items: center;
}

.hero-inner {
  position: relative;
  z-index: 1;
  text-align: left;
  width: 100%;
  max-width: none;
  padding: 0;
}

/* C: wash за колонкой оффера */
.hero-copy-wash {
  display: none;
}

.brand-icon {
  display: block;
  width: 18px;
  height: 18px;
  object-fit: cover;
  border-radius: 5px;
  flex-shrink: 0;
}

.btn .brand-icon {
  margin-right: 0.15rem;
}

.brand-icon--lg {
  width: 48px;
  height: 48px;
  margin-bottom: 1rem;
  border-radius: 12px;
}

.eyebrow {
  display: inline-flex;
  flex-wrap: wrap;
  gap: 0.45rem 0.65rem;
  margin: 0 0 1rem;
  padding: 0;
  border: 0;
  background: transparent;
  color: var(--muted);
  font-size: 0.875rem;
  font-weight: 600;
}

.eyebrow-item {
  display: inline-flex;
  align-items: center;
  gap: 0.35rem;
  padding: 0.3rem 0.65rem;
  border-radius: 999px;
  background: #fff;
  border: 1px solid var(--line);
  color: var(--ink-2);
}

.icon {
  display: block;
  flex-shrink: 0;
  color: var(--brand);
}

.hero-visual {
  margin: 0;
  justify-self: stretch;
  width: 100%;
  max-width: none;
  padding: 0.45rem;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 24px;
  box-shadow: 0 18px 40px rgba(17, 24, 39, 0.1);
}

.hero-visual-img {
  display: block;
  width: 100%;
  height: auto !important;
  max-height: none;
  aspect-ratio: 16 / 9;
  object-fit: cover;
  object-position: center;
  border-radius: 18px;
  background: #fff;
}

.hero-visual-cap {
  margin: 0.55rem 0.35rem 0.2rem;
  color: var(--ink-2);
  font-size: 0.92rem;
  font-weight: 600;
  line-height: 1.35;
}

.hero h1 {
  margin: 0;
  font-size: clamp(1.85rem, 4.2vw, 2.85rem);
  line-height: 1.14;
  letter-spacing: -0.035em;
  color: var(--ink);
}

.lead {
  margin: 1.15rem 0 0;
  max-width: none;
  color: var(--ink-2);
  font-size: 1.125rem;
}

/* D: ряд мини-иконок модулей */
.lead-modules {
  list-style: none;
  display: flex;
  flex-wrap: wrap;
  gap: 0.45rem 0.55rem;
  margin: 1rem 0 0;
  padding: 0;
}

.lead-modules li {
  display: inline-flex;
  align-items: center;
  gap: 0.3rem;
  padding: 0.28rem 0.55rem;
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.85);
  border: 1px solid var(--line);
  color: var(--ink-2);
  font-size: 0.8rem;
  font-weight: 600;
}

.lead-modules .icon {
  width: 16px;
  height: 16px;
}

.hero-cta {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  justify-content: flex-start;
  margin-top: 1.75rem;
}

.hero-points {
  list-style: none;
  display: flex;
  flex-wrap: wrap;
  justify-content: flex-start;
  gap: 0.75rem 1.25rem;
  margin: 1.75rem 0 0;
  padding: 0;
  color: var(--muted);
  font-size: 0.95rem;
}

.process-note {
  margin: 1rem 0 0;
  color: var(--ink-2);
  font-size: 1.02rem;
  line-height: 1.45;
}

.hero-points li {
  display: inline-flex;
  align-items: flex-start;
  gap: 0.4rem;
  max-width: 22rem;
}

.hero-points .icon {
  margin-top: 0.15rem;
}

.section {
  padding: 4rem 0;
}

/* Свой фон у каждой смысловой секции (не один рисунок на сайт) */
.section--channels {
  background:
    radial-gradient(520px 220px at 8% 12%, rgba(34, 158, 217, 0.1), transparent 55%),
    radial-gradient(480px 200px at 92% 18%, rgba(124, 58, 237, 0.08), transparent 50%),
    linear-gradient(180deg, rgba(26, 83, 198, 0.06), transparent 70%);
}

.section--audience {
  background:
    radial-gradient(640px 260px at 50% 0%, rgba(26, 83, 198, 0.07), transparent 58%),
    linear-gradient(180deg, rgba(14, 23, 44, 0.03), transparent 65%);
}

.section--modules {
  background:
    radial-gradient(700px 280px at 90% 0%, rgba(26, 83, 198, 0.08), transparent 60%),
    linear-gradient(180deg, #eef2f8, transparent 55%);
}

.outcomes {
  background:
    radial-gradient(560px 240px at 20% 10%, rgba(26, 196, 122, 0.08), transparent 55%),
    linear-gradient(180deg, rgba(26, 83, 198, 0.04), transparent 65%);
}

.support {
  background:
    radial-gradient(500px 220px at 85% 20%, rgba(26, 83, 198, 0.09), transparent 55%),
    linear-gradient(180deg, #eef2f8 0%, transparent 55%);
}

.section--directions {
  background: linear-gradient(180deg, rgba(228, 234, 244, 0.65), transparent 60%);
}

.section--process {
  background: linear-gradient(180deg, rgba(26, 83, 198, 0.05), transparent 70%);
}

.section--pricing {
  background: linear-gradient(180deg, #eef2f8 0%, transparent 50%);
}

.section--cases {
  background: linear-gradient(180deg, rgba(14, 23, 44, 0.035), transparent 60%);
}

.section--faq {
  background: linear-gradient(180deg, rgba(228, 234, 244, 0.5), transparent 55%);
}

.section--order {
  background:
    radial-gradient(800px 320px at 80% 20%, rgba(26, 83, 198, 0.1), transparent 55%),
    linear-gradient(180deg, #e8eef8, var(--page));
}

.card-icon {
  display: inline-grid;
  place-items: center;
  width: 42px;
  height: 42px;
  margin-bottom: 0.85rem;
  border-radius: 12px;
  background: #fff;
  border: 1px solid var(--line);
  color: var(--brand);
  box-sizing: border-box;
}

/* Локальная φ-улитка экземпляра: квадрат фокуса (~1) + остаток (~φ) */
.soft-card:not(.case-card),
.module-card,
.direction-card,
.price-card {
  display: grid;
  grid-template-columns: minmax(3.25rem, 38.2%) minmax(0, 61.8%);
  column-gap: 0.95rem;
  row-gap: 0.4rem;
  align-items: start;
}

.soft-card:not(.case-card) > *,
.module-card > *,
.direction-card > *,
.price-card > * {
  grid-column: 2;
  min-width: 0;
}

.soft-card:not(.case-card) .card-icon,
.module-card .card-icon,
.direction-card .card-icon,
.price-card .card-icon {
  grid-column: 1;
  grid-row: 1 / -1;
  width: 100%;
  max-width: 5.25rem;
  aspect-ratio: 1;
  height: auto;
  margin-bottom: 0;
  align-self: start;
  justify-self: stretch;
}

.channel-card {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 0.55rem;
}

.channel-card > * {
  grid-column: auto;
  min-width: 0;
}

.channel-card .channel-icon {
  width: 48px;
  height: 48px;
  max-width: 48px;
  margin-bottom: 0.75rem;
  aspect-ratio: auto;
}

.soft-card:not(.case-card) h3,
.module-card h3,
.direction-card h3,
.channel-card h3,
.price-card h3 {
  margin-top: 0;
}

.case-card {
  display: grid;
  grid-template-columns: 1fr;
  grid-template-rows: auto minmax(0, 1fr);
  gap: 0;
  padding-top: 0;
}

.case-card > *:not(.case-media) {
  grid-column: 1;
  padding-left: 1.4rem;
  padding-right: 1.4rem;
}

.case-card .case-label {
  padding-top: 1rem;
}

.case-card > p:last-child {
  padding-bottom: 1.35rem;
}

.icon-on-dark {
  color: #fff;
}

.section-head {
  max-width: none;
  margin-bottom: 2rem;
}

.section-head h2,
.outcomes h2,
.cabinet h2,
.support h2,
.order h2 {
  margin: 0 0 0.65rem;
  font-size: clamp(1.6rem, 3vw, 2.15rem);
  letter-spacing: -0.03em;
  line-height: 1.2;
}

.section-head p,
.lead-sm {
  margin: 0;
  color: var(--ink-2);
  font-size: 1.05rem;
}

.channel-grid,
.audience-grid,
.module-grid,
.direction-grid,
.case-grid,
.price-grid {
  display: grid;
  gap: 1rem;
}

.channel-grid {
  grid-template-columns: repeat(2, minmax(0, 1fr));
}

.audience-grid,
.direction-grid,
.case-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.audience-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.example-panel {
  margin-top: 1.75rem;
  display: grid;
  grid-template-columns: minmax(0, 1.35fr) minmax(0, 1fr);
  gap: 1.25rem 1.5rem;
  align-items: center;
  padding: 1rem;
  background:
    radial-gradient(420px 180px at 12% 20%, rgba(26, 83, 198, 0.08), transparent 60%),
    #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  box-shadow: var(--shadow);
  position: relative;
  overflow: hidden;
}

.example-panel::before {
  content: "";
  position: absolute;
  inset: auto -10% -40% auto;
  width: 220px;
  height: 220px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(26, 83, 198, 0.1), transparent 70%);
  pointer-events: none;
}

.example-visual {
  margin: 0;
  border-radius: calc(var(--radius) - 4px);
  overflow: hidden;
  background: var(--board);
  border: 1px solid var(--line);
}

.example-visual img {
  display: block;
  width: 100%;
  height: auto;
  aspect-ratio: 16 / 9;
  object-fit: cover;
  object-position: center;
}

.example-copy {
  padding: 0.35rem 0.65rem 0.65rem 0;
}

.example-label {
  margin: 0 0 0.35rem;
  color: var(--brand);
  font-size: 0.8rem;
  font-weight: 700;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

.example-copy h3 {
  margin: 0 0 0.55rem;
  font-size: 1.25rem;
  letter-spacing: -0.02em;
  line-height: 1.25;
}

.example-copy > p {
  margin: 0 0 1rem;
  color: var(--ink-2);
  font-size: 1.02rem;
  line-height: 1.5;
}

.module-grid {
  /* 4 равных модуля + широкая полоса кабинета — без «дыры» во 2-м ряду */
  grid-template-columns: repeat(4, minmax(0, 1fr));
  align-items: stretch;
}

.module-card {
  grid-column: span 1;
}

.module-card-wide {
  grid-column: span 4;
}

.price-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
  align-items: stretch;
}

.channel-card,
.soft-card,
.module-card,
.direction-card,
.price-card {
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.35rem 1.4rem;
  box-shadow: var(--shadow);
}

.case-card {
  padding-left: 0;
  padding-right: 0;
  padding-bottom: 0;
}

.soft-card,
.direction-card,
.module-card {
  background: var(--card-soft);
  box-shadow: none;
}

.channel-card h3,
.soft-card h3,
.module-card h3,
.direction-card h3,
.price-card h3 {
  margin: 0 0 0.5rem;
  font-size: 1.15rem;
  letter-spacing: -0.02em;
}

.channel-card p,
.soft-card p,
.module-card p,
.direction-card p,
.price-note {
  margin: 0;
  color: var(--ink-2);
}

.channel-icon {
  width: 48px;
  height: 48px;
  border-radius: 14px;
  display: grid;
  place-items: center;
  margin-bottom: 1rem;
  color: #fff;
  box-sizing: border-box;
}

.channel-icon.brand-icon {
  display: block;
  background: transparent;
  border: 0;
  box-shadow: none;
  object-fit: contain;
  padding: 0;
  place-items: unset;
}

.module-tag {
  display: inline-block;
  margin-bottom: 0.75rem;
  padding: 0.2rem 0.55rem;
  border-radius: 999px;
  background: #fff;
  border: 1px solid var(--line);
  color: var(--brand);
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.02em;
  text-transform: uppercase;
}

.direction-card ul,
.price-card ul,
.check-list,
.outcome-list {
  margin: 0.85rem 0 0;
  padding: 0;
  list-style: none;
}

.direction-card li,
.price-card li,
.check-list li {
  position: relative;
  padding-left: 1.1rem;
  margin: 0.4rem 0;
  color: var(--ink-2);
}

.direction-card li::before,
.price-card li::before,
.check-list:not(.check-list--icons) li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.55em;
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--brand);
}

.check-list--icons li {
  display: flex;
  align-items: flex-start;
  gap: 0.45rem;
  padding-left: 0;
}

.check-list--icons li::before {
  content: none;
}

.check-list--icons .icon {
  margin-top: 0.15rem;
  flex-shrink: 0;
}

.outcomes {
  padding-top: 0; /* фон секции задан выше в .outcomes */
}

.outcomes-inner,
.support-inner,
.cabinet-grid,
.order-grid,
.footer-grid {
  display: grid;
  gap: 1.5rem 2rem;
}

.outcomes-inner,
.support-inner,
.cabinet-grid {
  align-items: start;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 24px;
  padding: 1.75rem;
  box-shadow: var(--shadow);
}

/* фокус-носитель забирает долю φ */
.cabinet-grid {
  grid-template-columns: minmax(0, 1fr) minmax(0, 1.618fr);
}

.outcomes-inner {
  grid-template-columns: minmax(0, 1.618fr) minmax(0, 1fr);
}

.support-inner {
  grid-template-columns: auto minmax(0, 1fr);
  align-items: center;
  gap: 1rem 1.35rem;
}

.support-copy .support-aside {
  margin-top: 1rem;
}

.section-visual--support {
  margin: 0;
  width: 19rem;
  max-width: 19rem;
  justify-self: start;
}

.section-visual--support img {
  display: block;
  width: 19rem !important;
  max-width: 19rem !important;
  max-height: 14rem !important;
  height: auto !important;
  object-fit: cover;
  object-position: center;
}

.outcome-list li {
  display: grid;
  grid-template-columns: 2.75rem minmax(0, 1fr);
  gap: 0.75rem 0.85rem;
  align-items: start;
  padding: 0.95rem 0;
  border-bottom: 1px solid var(--line);
}

.outcome-list .card-icon {
  width: 100%;
  max-width: 2.75rem;
  aspect-ratio: 1;
  height: auto;
}

.outcome-list li:last-child {
  border-bottom: 0;
  padding-bottom: 0;
}

.outcome-list .card-icon {
  margin-bottom: 0;
}

.outcome-list strong {
  display: block;
  font-size: 1.05rem;
}

.outcome-list span {
  display: block;
  color: var(--muted);
}

.cabinet-visual {
  margin: 0;
  border-radius: var(--radius);
  overflow: hidden;
  border: 1px solid var(--line);
  background: var(--board);
  box-shadow: var(--shadow);
}

.cabinet-visual img {
  display: block;
  width: 100%;
  height: auto;
  object-fit: contain;
  background: var(--board);
}

.section-visual {
  margin: 0 0 1.25rem;
  border-radius: var(--radius);
  overflow: hidden;
  border: 1px solid var(--line);
  background: var(--board);
  box-shadow: var(--shadow);
}

.section-visual img {
  display: block;
  width: 100%;
  height: auto !important;
  max-height: 28rem;
  object-fit: contain;
  object-position: center;
  background: #fff;
}

.section-visual--outcomes {
  margin-top: 1rem;
  margin-bottom: 0;
}

.section-mark {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 3rem;
  height: 3rem;
  margin-bottom: 0.75rem;
  border-radius: 14px;
  background: var(--brand-soft);
  color: var(--brand);
}

.support-aside {
  margin: 0;
  color: var(--ink-2);
  font-size: 1.05rem;
  line-height: 1.55;
}

.case-card {
  overflow: hidden;
}

.case-media,
.media-card .card-media {
  display: block;
  grid-column: 1;
  width: 100%;
  max-width: none;
  height: auto !important;
  max-height: 14rem;
  min-height: 0;
  aspect-ratio: 16 / 9;
  object-fit: cover;
  object-position: center center;
  margin: 0;
  background: #f4f6fb;
}

.media-card .card-media--brands {
  display: grid;
  place-items: center;
  box-sizing: border-box;
  /* как у соседних .card-media: одна высота ряда, контент не раздувает карточку */
  aspect-ratio: 16 / 9;
  width: 100%;
  max-height: 14rem;
  min-height: 0 !important;
  height: auto !important;
  overflow: hidden;
  padding: 0.55rem;
  background:
    radial-gradient(280px 120px at 20% 30%, rgba(34, 158, 217, 0.12), transparent 65%),
    radial-gradient(260px 120px at 80% 40%, rgba(124, 58, 237, 0.1), transparent 60%),
    #f4f6fb;
}

.brand-lockup {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0.4rem;
  width: 100%;
  max-height: 100%;
  align-content: center;
  min-height: 0;
}

.brand-lockup-tile {
  display: grid;
  justify-items: center;
  align-content: center;
  gap: 0.15rem;
  min-height: 0;
  padding: 0.4rem 0.35rem;
  border-radius: 12px;
  border: 1px solid var(--line);
  background: #fff;
  text-align: center;
}

.brand-lockup-tile img {
  width: 32px;
  height: 32px;
  object-fit: contain;
  border-radius: 8px;
}

.brand-lockup-tile span {
  font-weight: 700;
  color: var(--ink);
  font-size: 0.82rem;
  line-height: 1.2;
}

.brand-lockup-tile small {
  color: var(--muted);
  font-size: 0.65rem;
  line-height: 1.2;
}

.brand-lockup-tile--tg {
  background: linear-gradient(180deg, #eaf6fc, #fff 55%);
}

.brand-lockup-tile--max {
  background: linear-gradient(180deg, #f3eefc, #fff 55%);
}

.channels-compare {
  margin: 0 0 1.5rem;
  padding: 1.15rem 1.15rem 1.25rem;
  border-radius: var(--radius);
  border: 1px solid var(--line);
  background:
    radial-gradient(520px 180px at 15% 0%, rgba(34, 158, 217, 0.1), transparent 55%),
    radial-gradient(480px 180px at 85% 10%, rgba(124, 58, 237, 0.08), transparent 55%),
    #f4f6fb;
  box-shadow: var(--shadow);
}

.channels-compare-cap {
  display: grid;
  gap: 0.25rem;
  margin: 0 0 1rem;
  text-align: center;
}

.channels-compare-cap strong {
  color: var(--ink);
  font-size: 1.15rem;
}

.channels-compare-cap span {
  color: var(--muted);
  font-size: 0.92rem;
}

.channels-compare-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1rem;
}

.channels-pane {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 14px;
  overflow: hidden;
  min-width: 0;
}

.channels-pane-head {
  display: flex;
  align-items: center;
  gap: 0.55rem;
  padding: 0.7rem 0.85rem;
  border-bottom: 1px solid var(--line);
  font-weight: 700;
}

.channels-pane-head img {
  width: 28px;
  height: 28px;
  object-fit: contain;
  border-radius: 8px;
}

.channels-pane-body {
  display: grid;
  gap: 0.55rem;
  padding: 0.85rem;
}

.bubble {
  margin: 0;
  max-width: 92%;
  padding: 0.55rem 0.7rem;
  border-radius: 12px;
  font-size: 0.86rem;
  line-height: 1.4;
}

.bubble--out {
  justify-self: end;
  background: #dbeafe;
  color: var(--ink);
}

.bubble--in {
  justify-self: start;
  background: var(--board);
  color: var(--ink-2);
}

.chat-actions {
  display: grid;
  gap: 0.35rem;
}

.chat-actions span {
  display: block;
  text-align: center;
  padding: 0.45rem 0.6rem;
  border-radius: 10px;
  background: var(--brand);
  color: #fff;
  font-size: 0.82rem;
  font-weight: 600;
}

.chat-actions-soft {
  background: #fff !important;
  color: var(--brand) !important;
  border: 1px solid var(--brand);
}

.chat-menu {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.3rem;
  margin-top: 0.15rem;
}

.chat-menu span {
  text-align: center;
  padding: 0.4rem 0.2rem;
  border-radius: 8px;
  background: #eef2f8;
  color: var(--ink-2);
  font-size: 0.72rem;
}

.chat-input-fake {
  margin-top: 0.15rem;
  padding: 0.55rem 0.75rem;
  border-radius: 999px;
  background: #eef2f8;
  color: var(--muted);
  font-size: 0.8rem;
}

@media (max-width: 720px) {
  .channels-compare-grid {
    grid-template-columns: 1fr;
  }
}


.audience-grid .case-card > h3 {
  padding-top: 0.85rem;
}

.audience-grid .case-card > p:last-child {
  padding-bottom: 1.1rem;
}

.media-card {
  display: grid !important;
  grid-template-columns: 1fr !important;
  grid-template-rows: auto auto auto !important;
  padding: 0 !important;
  overflow: hidden;
  align-content: stretch;
  height: 100%;
}

.media-card > * {
  grid-column: 1 !important;
  grid-row: auto !important;
}

.media-card h3,
.media-card p {
  padding-left: 1.25rem;
  padding-right: 1.25rem;
}

.media-card h3 {
  margin: 0.9rem 0 0.3rem;
}

.media-card p {
  margin: 0 0 1.05rem;
}

.module-card.media-card.module-card-wide {
  display: grid !important;
}

.module-card.media-card.module-card-wide .card-media {
  /* ширина карточки >> 16:9 при max-height — не растягиваем бокс, центрируем кадр */
  aspect-ratio: auto;
  width: auto;
  max-width: 100%;
  max-height: 20rem;
  height: auto !important;
  margin-inline: auto;
}



.steps--titles {
  margin-top: 1.25rem;
}

.steps--titles li {
  display: grid;
  place-items: center;
  text-align: center;
  min-height: 4.5rem;
  padding: 1rem;
}

.steps--titles h3 {
  margin: 0;
}

.steps {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 1rem;
}

.steps li {
  display: grid;
  grid-template-columns: minmax(2.75rem, 38.2%) minmax(0, 61.8%);
  column-gap: 0.85rem;
  row-gap: 0.35rem;
  align-items: start;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.25rem;
  box-shadow: var(--shadow);
}

.steps li > * {
  grid-column: 2;
  min-width: 0;
}

.steps li > .step-badge {
  grid-column: 1;
  grid-row: 1 / -1;
  display: inline-grid;
  place-items: center;
  width: 100%;
  max-width: 3.5rem;
  aspect-ratio: 1;
  height: auto;
  margin-bottom: 0;
  border-radius: 12px;
  background: var(--brand-soft);
  border: 1px solid rgba(26, 83, 198, 0.2);
  color: var(--brand);
  box-sizing: border-box;
  align-self: start;
  justify-self: stretch;
}

.steps h3 {
  margin: 0;
  font-size: 1.05rem;
}

.steps p {
  margin: 0;
  color: var(--ink-2);
  font-size: 0.95rem;
}

/* Цены: узкая колонка иконки — длинные суммы/«индивидуально» не обрезаются */
.price-card {
  grid-template-columns: auto minmax(0, 1fr);
}

.price-card .card-icon {
  width: 2.75rem;
  max-width: 2.75rem;
}

.price-card .btn {
  margin-top: 0.55rem;
  justify-self: start;
}

.price {
  margin: 0.25rem 0;
  font-size: clamp(1.35rem, 1.1vw + 1rem, 1.75rem);
  font-weight: 800;
  letter-spacing: -0.03em;
  line-height: 1.15;
  overflow-wrap: anywhere;
  color: var(--ink);
}

.price-card-featured {
  background: linear-gradient(180deg, #eef3ff, #fff);
  border-color: #c5d4f5;
  transform: translateY(-4px);
}

.badge {
  margin: 0 0 0.35rem;
  width: fit-content;
  padding: 0.2rem 0.55rem;
  border-radius: 999px;
  background: var(--brand);
  color: #fff;
  font-size: 0.75rem;
  font-weight: 700;
}

.case-label {
  margin: 0 0 0.5rem !important;
  color: var(--brand) !important;
  font-weight: 700;
  font-size: 0.85rem;
  text-transform: uppercase;
  letter-spacing: 0.04em;
}

.faq-list {
  display: grid;
  gap: 0.75rem;
  max-width: none;
}

.faq-list details {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius-sm);
  padding: 0.9rem 1.1rem;
}

.faq-list summary {
  display: flex;
  align-items: center;
  gap: 0.55rem;
  cursor: pointer;
  font-weight: 600;
  list-style: none;
}

.faq-list summary::after {
  content: "";
  margin-left: auto;
  flex-shrink: 0;
  width: 0.5rem;
  height: 0.5rem;
  border-right: 2px solid var(--muted);
  border-bottom: 2px solid var(--muted);
  transform: rotate(45deg);
  transition: transform 0.15s ease;
}

.faq-list details[open] summary::after {
  transform: rotate(225deg);
  translate: 0 0.15rem;
}

.faq-list summary .icon {
  flex-shrink: 0;
  color: var(--brand);
}

.faq-list summary::-webkit-details-marker {
  display: none;
}

.faq-list p {
  margin: 0.65rem 0 0.15rem;
  color: var(--ink-2);
}

.order {
  padding-bottom: 4.5rem;
}

.order-grid {
  grid-template-columns: 0.9fr 1.1fr;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 24px;
  padding: 1.75rem;
  box-shadow: var(--shadow);
}

.messenger-cta {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  margin: 1.25rem 0 0.75rem;
}

.fineprint {
  margin: 0;
  color: var(--muted);
  font-size: 0.85rem;
}

.order-form {
  display: grid;
  gap: 0.85rem;
}

.order-form label {
  display: grid;
  gap: 0.35rem;
  font-weight: 600;
  font-size: 0.9rem;
}

.order-form input,
.order-form select,
.order-form textarea {
  width: 100%;
  border: 1px solid var(--line);
  border-radius: 12px;
  padding: 0.8rem 0.9rem;
  font: inherit;
  color: var(--ink);
  background: var(--page);
}

.order-form input:focus,
.order-form select:focus,
.order-form textarea:focus {
  outline: 2px solid rgba(26, 83, 198, 0.25);
  border-color: var(--brand);
  background: #fff;
}

.smart-captcha {
  min-height: 100px;
}

.form-status {
  min-height: 1.25rem;
  margin: 0;
  color: var(--success);
  font-weight: 600;
}

.form-status.is-error {
  color: #c0392b;
}

.site-footer {
  padding: 2.5rem 0 1.5rem;
  border-top: 1px solid var(--line);
  background: #fff;
}

.footer-grid {
  grid-template-columns: 1.4fr 1fr 1fr;
}

.footer-grid p,
.footer-grid a,
.footer-grid span {
  display: block;
  margin: 0.35rem 0;
  color: var(--ink-2);
}

.footer-label {
  margin-bottom: 0.55rem !important;
  color: var(--ink) !important;
  font-weight: 700;
}

.footer-bottom {
  margin-top: 1.75rem;
  padding-top: 1rem;
  border-top: 1px solid var(--line);
  color: var(--muted);
  font-size: 0.9rem;
}

@media (max-width: 960px) {
  .hero-grid {
    grid-template-columns: 1fr;
    gap: 1.75rem;
  }

  .hero-inner {
    text-align: left;
  }

  .hero-cta,
  .hero-points,
  .eyebrow {
    justify-content: flex-start;
  }

  .hero-visual {
    justify-self: stretch;
    width: 100%;
    max-width: 100%;
  }

  .example-panel {
    grid-template-columns: 1fr;
  }

  .audience-grid,
  .direction-grid,
  .case-grid,
  .price-grid,
  .steps {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .module-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .module-card {
    grid-column: span 1;
  }

  .module-card-wide {
    grid-column: span 2;
  }

  .outcomes-inner,
  .cabinet-grid,
  .order-grid,
  .footer-grid {
    grid-template-columns: 1fr;
  }

  .support-inner {
    grid-template-columns: auto minmax(0, 1fr);
  }

  .price-card-featured {
    transform: none;
  }

  /* Узкая ширина: φ вертикально — квадрат фокуса сверху, текст остатком */
  .soft-card:not(.case-card),
  .module-card,
  .direction-card,
  .price-card,
  .steps li {
    grid-template-columns: 1fr;
  }

  .soft-card:not(.case-card) .card-icon,
  .module-card .card-icon,
  .direction-card .card-icon,
  .price-card .card-icon,
  .step-badge {
    grid-row: auto;
    max-width: 3.25rem;
  }

  .soft-card:not(.case-card) > *,
  .module-card > *,
  .direction-card > *,
  .channel-card > *,
  .price-card > *,
  .steps li > * {
    grid-column: 1;
  }
}

@media (max-width: 720px) {
  .nav {
    display: none;
  }

  .site-header.is-open .nav {
    display: flex;
    flex-direction: column;
    align-items: stretch;
    position: absolute;
    left: 0;
    right: 0;
    top: 100%;
    margin: 0;
    padding: 1rem;
    background: #fff;
    border-bottom: 1px solid var(--line);
  }

  .nav-toggle {
    display: inline-flex;
    margin-left: auto;
  }

  .channel-grid,
  .audience-grid,
  .direction-grid,
  .case-grid,
  .price-grid,
  .steps,
  .module-grid {
    grid-template-columns: 1fr;
  }

  .hero {
    padding-top: 2.5rem;
  }

  .hero-grid {
    grid-template-columns: 1fr;
    gap: 1.75rem;
  }

  .hero-inner {
    text-align: left;
    order: 1;
  }

  .hero-cta,
  .hero-points {
    justify-content: flex-start;
  }

  .eyebrow {
    justify-content: flex-start;
  }

  .hero-visual {
    justify-self: stretch;
    width: 100%;
    max-width: 100%;
    order: 2;
  }

  .hero-atmosphere img {
    opacity: 0.08;
    width: min(100%, 520px);
    right: 50%;
    transform: translate(50%, -50%);
  }
}